GSK Global – Panadol Client Detail Panadol is one of the most trusted pain relief brands in the world. Brief Launch a global campaign for GSK’s Panadol fast acting headache relief variant. Services Integrated Advertising Concept Creative Direction Art Direction Production Post Production Panadol Rapid campaign Every Minute Matters. Markets: Australia, New Zealand, Northern Europe. TVC. The Chef. Cultural Strategy We have launched this global integrated campaign for leading GSK Panadol markets – Australia/New Zealand, Northern Europe and Malaysia. Malaysian market received it’s own culturally relevant execution featuring local bustling food scene. Client : GSK Panadol Global Agency : Grey Singapore Role: Concept/Creative Direction/Art Direction