2FOODS vegan Founded 2020 Public Client Detail 2FOODS is a plant-based lifestyle brand from Japan, blending innovation, pop culture, and culinary craftsmanship to bring joyful food experiences to the world. Brief Expanding from Japan to the U.S., 2FOODS tasked us with building a vibrant new brand platform around their flagship product — the decadent plant-based Gâteau Chocolate cake. Services Creative Direction Branding Packaging Design Marketing Design Event Collateral Brand Strategy We positioned 2FOODS as a playful, premium plant-based brand — spotlighting their passion for innovation and joyful shared experiences. Our work fused bold pop-culture visuals with the brand’s authentic Japanese spirit to create a crave-worthy U.S. launch. Visual Strategy A bright, bold identity featuring rich product storytelling, colorful packaging, and lively trade show activations — designed to capture hearts (and tastebuds) at first glance. Impact 2FOODS’s Gâteau Chocolate launch gained immediate traction, with standout success at major U.S. food shows and tasting events, propelling the brand into the American market. Client: 2FOODS Services: Creative Direction / Branding / Packaging Design