Next Meats

Founded 2020
Public

Client Detail

Next Meats, a plant-based meat which combines Japan’s unique art of product-making, a delicate sense of taste, and a passion to realize a sustainable society. They stand strongly by the possibilities plant-based products bring to this world, and believe this is the moment to make a revolution happen.

Brief

Next Meats plant-based products gained popularity in Japan, prompting them to expand to the US, starting in California–a promising location for promoting sustainable and healthy vegan lifestyles.

We were tasked with creating the US market brand platform and launching a U.S. line of new product variants while honoring the brand’s Japanese heritage.

Services

Creative/Art Direction
Branding
Website Design
Marketing & Advertising Design
Packaging Design

Brand Strategy

Let’s go premium delicious! Next Meats wanted to create excitement about their US launch novelty product–a plant-based take on wagyu beef.

Our team created countless experiences around this branding project–the overall brand aesthetics, the new Wagyu variant packaging design, food photography, in-store signage, promotional materials, recipes ideas, and collaborations with vegan chefs and foodie influencers.

To make it our own we designed a cheeky sign off moto and a logomark: Based in California. Originally from Japan.

Visual Strategy

A premium plant-based meat product irresistible to the taste buds.

Appealing to all foodies, vegans and the flexitarian meat eaters. Texture, taste and versatility of cooking methods were the focus.

All products were packaged sustainably and with 100% carbon negative biodegradable plastics, all brand and company elements we wanted to highlight.