GSK Global – Panadol

Client Detail

Panadol is one of the most trusted pain relief brands in the world.


Launch a global campaign for GSK’s Panadol fast acting headache relief variant.


Integrated Advertising
Creative Direction
Art Direction
Post Production

Panadol Rapid campaign

Every Minute Matters.
Markets: Australia, New Zealand, Northern Europe. TVC. The Chef.

Cultural Strategy

We have launched this global integrated campaign for leading GSK Panadol markets – Australia/New Zealand, Northern Europe and Malaysia.

Malaysian market received it’s own culturally relevant execution featuring local bustling food scene.

Client : GSK Panadol Global
Agency : Grey Singapore
Role: Concept/Creative Direction/Art Direction