SVSG | Silicon Valley Software Group

Founded 2013
11-50 Employees

Client Detail

The SVSG group are founders and technology executives who bring a collective 200 years of experience building, managing and selling technology companies. The help evaluate digital products and technology for acquisitions, and assist legacy companies with their digital transformation goals.


Reimagine the SVSG brand, in an iterative manner, communicating their evolution and new vision sitting at the intersection of technology and humanity, with a Silicon Valley flair.


Marketing / Branding Strategy
Brand Design
Website Design
Content Strategy
Social Media
Sales Enablement

Brand Strategy

Working from the SVSG vision of making technology more humane and fluid, we set out to create an iterative brand evolution that would develop into the soft blending of technology into authentic life.

Reintroducing SVSG as thought leaders in digital transformation industry, we wanted to highlight their experience, knowledge, and understanding of the current economic and innovation climate.

We focused elements of trust, knowledge, and fluidity.

SVSG LinkedIn posts by CAN CAN Studio
Client : SVSG
Role: Brand building, content production, design, art direction