KIA Motors

Client Detail

Kia Motors needs no introduction. The automotive giant founded in 1944 in South Korea brought its innovative approach and bold commitment to quality in auto manufacturing to the global market, and hasn’t stopped growing.

Brief

Our team was tasked to create a visual concept and video content for the KIA Motors upcoming auto show. The video content was displayed on a 14 x 4 meter LED wall during the two days of the MIAS 2018 Auto Show.

Services

Concept
Art Direction
Creative Direction
Motion Graphics

Visual Strategy

Cars at the exhibitions are static, life-less. Just like tamed horses, they are not born for that, their soul left frozen. We set out to set them free.

We visually unleashed the static cars with the use of hypnotic footage of elements from nature, mixed with abstract urban scapes, in captivating dynamic motion.

We called it “A journey through space and time.”

Kia Motors introduction countdown video for conference
Client : KIA Motors
Role: Concept/Art Direction/Motion Graphics